Post Archive

October 2019

selling the design
Freelance

When I studied graphic design, teachers always repeated us that we should justify our designs. Every time we presented a project we  had a list of justifications; we were selling the design to the teacher. Why we used certain typography, the colors, the size of the pictures and so on.

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The client is not the enemy
Freelance

Something that took me a lot to understand in my early years as a designer is that the customer is not the enemy. At first glance this seems quit obvious but not really for the Designer: The client is not the enemy. In one of my first jobs I was assigned a

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Happy Clients
Freelance

Keeping clients happy is a job in itself; happy clients are repeat clients and the key to a successful business and the best way to do it is involving the client in the design process. Let’s face it, nobody likes to be alone in the dark, we want to be

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sketching
Design Basics

When I studied the graphic design career in the year 1990, sketching was basic.  Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on. Actually the process

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The Design Process
Design Basics

How can we establish whether a design meets its purpose? Usually we have a pretty good idea of this matter, but we always need to base our judgments, and the best way to achieve this is through an analysis; The Design Process. For example we want to design a logo. First

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Rhythm and Proportion
Design Basics

The rhythm and proportion are perfectly familiar ideas, however difficult to define, particularly in its relationship with design. The Webster’s Collegiate defines the proportion as the relation in magnitude, quantity or degree between each other, reason and rhythm as a movement characterized by regular recurrence, periodicity. Proportion is the relation between

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figure form contrast
Design Basics

The ability to create and evaluate effective figure ground tension is an essential skill for graphic designers. Also known as positive and negative space is at work in all facets of graphic design. First we have to understand how we perceive the form. Three-dimensional or two-dimensional objects posses a shape

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Golden Ratio in Design
Design Basics

Making a grid is the basis for any great design, is a way of organizing content on a page, using any combination of margins, and guides. There are different methods and proportions, the golden ratio it is probably the most famous and used in art; we will study it´s history

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