When I studied graphic design, teachers always repeated us that we should justify our designs. Every time we presented a project we had a list of justifications; we were selling the design to the teacher. Why we used certain typography, the colors, the size of the pictures and so on.
Keeping clients happy is a job in itself; happy clients are repeat clients and the key to a successful business and the best way to do it is involving the client in the design process. Let’s face it, nobody likes to be alone in the dark, we want to be
When I studied the graphic design career in the year 1990, sketching was basic. Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on. Actually the process
How can we establish whether a design meets its purpose? Usually we have a pretty good idea of this matter, but we always need to base our judgments, and the best way to achieve this is through an analysis; The Design Process. For example we want to design a logo. First
The rhythm and proportion are perfectly familiar ideas, however difficult to define, particularly in its relationship with design. The Webster’s Collegiate defines the proportion as the relation in magnitude, quantity or degree between each other, reason and rhythm as a movement characterized by regular recurrence, periodicity. Proportion is the relation between
The ability to create and evaluate effective figure ground tension is an essential skill for graphic designers. Also known as positive and negative space is at work in all facets of graphic design. First we have to understand how we perceive the form. Three-dimensional or two-dimensional objects posses a shape
Making a grid is the basis for any great design, is a way of organizing content on a page, using any combination of margins, and guides. There are different methods and proportions, the golden ratio it is probably the most famous and used in art; we will study it´s history