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Design Basics

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Design Basics

The negative space is the area around the object that defines it. In an image composed of negative space, the different visual elements do not make up a single object, but the image is divided into sections. Is the space around and between the subject(s) of an image. The most

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sketching
Design Basics

When I studied the graphic design career in the year 1990, sketching was basic.  Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on. Actually the process

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The Design Process
Design Basics

How can we establish whether a design meets its purpose? Usually we have a pretty good idea of this matter, but we always need to base our judgments, and the best way to achieve this is through an analysis; The Design Process. For example we want to design a logo. First

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Rhythm and Proportion
Design Basics

The rhythm and proportion are perfectly familiar ideas, however difficult to define, particularly in its relationship with design. The Webster’s Collegiate defines the proportion as the relation in magnitude, quantity or degree between each other, reason and rhythm as a movement characterized by regular recurrence, periodicity. Proportion is the relation between

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figure form contrast
Design Basics

The ability to create and evaluate effective figure ground tension is an essential skill for graphic designers. Also known as positive and negative space is at work in all facets of graphic design. First we have to understand how we perceive the form. Three-dimensional or two-dimensional objects posses a shape

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Golden Ratio in Design
Design Basics

Making a grid is the basis for any great design, is a way of organizing content on a page, using any combination of margins, and guides. There are different methods and proportions, the golden ratio it is probably the most famous and used in art; we will study it´s history

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