VW advertisement

Who originally coined the term “graphic design” appears to be in dispute. It has been attributed to Richard Guyatt, the British designer and academic, but another source suggests William Addison Dwiggins, an American book designer in the early 20th century

In 1900 the bookbinder T. J. Cobden-Sanderson associated with Emery Walker . They bothered to attack the problem of pure typography arguing that global duty of typography is to communicate to the imagination, incidentally and without loss, the thought or image that the author tries to convey.

1910 AEG (German General Electric); Peter Behrens, denounce Art Nouveau for a spare abstract neoclassicism; products, lighting fixtures, fans, advertising, graphics, and the firm’s overall ‘corporate image’.

1919 Bauhaus – design school, art and architecture founded in 1919 by Walter Gropius in Weimar (Germany) and closed by the Prussian authorities (in the hands of the Nazi Party) in 1933.

1920 Soviet constructivism applied ‘intellectual production’ in different spheres of production. The movement saw individualistic art as useless in revolutionary Russia and thus moved towards creating objects for utilitarian purposes. They designed buildings, theater sets, posters, fabrics, clothing, furniture, logos, menus, etc.

1928 Jan Tschichold embodied the principles of modern typography in his  book, New Typography

1929 US comsumer society emerges: commercial artist, advertising, illustrators

1932 Stanley Morison oversees design of Times New Roman font, commissioned by the Times of London.

1937 The emigration of the German Bauhaus school of design to Chicago in  brought a “mass-produced” minimalism to America

1940 First issue of Print Magazine printed.

1948 Hermann Zapf designed two typefaces remain ubiquitous Palatino (1948) and Optima (1952).

1950 MOMA, promote good design, refugees Gropius, Mies, Breuer; New Bauhaus, Chicago, ID-IIT; Yale University: Alvin Eisenman, Paul Rand, Herbert Matter, Norman Ives

1951 Swiss architect and sculptor Max Bill, following the lines of the original Bauhaus, founded in Ulm (West Germany) Hochschule für Gestaltung (School of Designing), which quickly retrieves the name of Bauhaus and to differentiate it from the initial Neues Bauhaus (New Bauhaus)

1956 Paul Rand designs IBM logo using City Medium typeface.

1957 Max Miedinger designs Neue Haas Grotesk font, later renamed Helvetica.

1959 First issue of Communication Arts printed.

1973 Milton Glaser designed the unmistakable I Love NY campaign

1968 – Post-Modernism: Wolfgang Weingart, Steff Geissbuhler, Odermatt & Tissi

1969 Douglas Engelbart develops first computer mouse, setting the stage for the future tool of graphic design.

1970 In the early ’70s, members of the Bund Deutscher Grafik-Designer (Association of German graphic designers), unveiled several features of their professional identity, as in the case of Anton Stankowski and others

1970 Corporate graphics: Olivetti, CBS, CIBA, IBM, Chase, Mobil

1984 Apple releases first Macintosh computer, featuring bitmap graphics.

1984 Émigré magazine Art-directed by Dutch-born Rudy VanderLans using fonts designed by his wife, Czechoslovakian-born Zuzana Licko, Emigre was one of the first publications to use Macintosh computers and had a large influence on graphic designers moving into desktop publishing (DTP). Its variety of layouts, use of guest designers, and opinionated articles also had an effect on other design publications.

1985 Post Script Language Type 1, A device independent system that allows the transfer of vector art to any output printing device. The quality of the final output will be determined by the printer

1985 Aldus, formed by Paul Brainerd, develops PageMaker software. Brainerd coins the phrase “desktop publishing.”

1990 Physicist Tim Berners-Lee develops the world wide web, along with HTML and the concept of website addresses.

1990 Photoshop version one

1990’s Open Type
Adobe & Microsoft , open Type is a cross-platform font useable on Macs and PC’s. It utilizes Unicode encoding which allows for 65,000 characters in a single font which can accommodate every language in the world plus all of the small caps, and additional sets of characters to make a complete font

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Javier Cantero

Javier Cantero