[tweetmeme]A good proposal is always a way to show our customers that we are professional. It is also a tool to explain our customers: processes, design development and finally that professional design has a cost.
It is our responsibility as designers help the client understand the difference between a professional design and one that is not, and also explain the creative process that leads a project. The customer does not have to know.
The following steps are designed to develop a quote for printed material, brochure, catalog, diptych, etc.
At the end of the article I put a link to download a template of this quote in Word.
Part 1. Introduction and presentation.
Dear Mr. X
Thank you to consider our services to develop your_____________ that it will not only be versatile, attractive and with great quality, but becomes a true nexus of interaction with your customers.
In (name of your company) we evaluate each project in detail and propose the most appropriate solutions for your needs and goals.
The following quotation is a general proposal, if you have questions and comments please feel free to contact us, The ideas of our customers will enrich our work.
Part 2 Brief or Description of the project
In this part we describe as clear and with as few words as possible, exactly the project we are going to develop in order to erase any doubt in the client or us. This is an opportunity to clarify that we understand exactly what our client requires:
(example) Redesign of corporate brochure
- This design will not use any elements of previous designs and brochures.
- We seek a fresh design that reflects the new phase of this company, to supply both the current market for the company and the potential market.
- It will be of great importance highlighting the new 40,000 meters of warehouse.
Part 3 Features
Here we describe exactly what we design, how many pages, what includes or excludes our design. This is also very important for the mental health of the client and ours
- Corporate Brochure, 8 pages.
- Includes retouching photographs supplied by the customer
- The client will provide the texts
- 5 proposals.
Part 4 Delivery
We briefly detail the time it will take the work development.
3 proposals day / month / year
Proposal selected with two applications of color day / month / year
Photo retouching day / month / year
Final concept for evaluation of corrections day / month / year
Brochure Final day / month / year
Estimated time x weeks
Part 5 Pricing, Values and payment
Once you clearly describe the project you can set the price.
It is very important to always specify the method of payment.
Project Total price $
50% upon signing of contract and 50% upon delivery of the finished project.
If you require an urgent delivery time will have a total price increase of 30%
Setting a price is always a delicate point, but I recall to articles related to this:
Part 6 Conditions
In this section we specify special conditions. For example the delivery of materials by the client:
It is your responsibility delivery of materials (pictures or text) any delay in delivery of materials will delay the final delivery of the brochure.
Part 7 Close
Finally we close the proposal:
We hope that this proposal meets your expectations and needs. If you have any questions and comments please feel free to contact us.
Javier Z. – Graphic
As appendices I recommend include examples of your work preferably with links that point to them.
You can also include a description of your office or agency, with a resume of your experience.
Here is a link to download a template in Word so you can modify to suit your needs.
Soon we will make explicit review of a quote for web