The tools for being an exceptional designer


Design Principles, Design History, Tutorials, Freelancing, Web Design, How to manage your business, and all the tools you need for thriving in your Design career.

The Tools

principles of design

Principles of Design

In this section you will find different articles and tutorials that explains and illustrate many of the main principles of design.

freelancing

Freelancing

Freelancing is hard, but very satisfactory. in this section we give you the tools for thriving in freelance world.

tutorials

Tutorials

In this section you will find different articles and tutorials that explains and illustrate many of the main principles of design.

inspiration

 

Design Inspiration

We all long for that muse that inspires us to design, we hope to help you with this articles.

Latest Articles

eye level
Quick TipsTutorials

In movies the best special effects are the ones you can’t detect, in photomontage applies the same. How many times we look at a montage and instinctively we detect there is something wrong; the subject clearly looks superimposed. There is a very simple rule that applies in every image and it

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selling the design
Freelance

When I studied graphic design, teachers always repeated us that we should justify our designs. Every time we presented a project we  had a list of justifications; we were selling the design to the teacher. Why we used certain typography, the colors, the size of the pictures and so on.

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The client is not the enemy
Freelance

Something that took me a lot to understand in my early years as a designer is that the customer is not the enemy. At first glance this seems quit obvious but not really for the Designer: The client is not the enemy. In one of my first jobs I was assigned a

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Happy Clients
Freelance

Keeping clients happy is a job in itself; happy clients are repeat clients and the key to a successful business and the best way to do it is involving the client in the design process. Let’s face it, nobody likes to be alone in the dark, we want to be

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sketching
Design Basics

When I studied the graphic design career in the year 1990, sketching was basic.  Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on. Actually the process

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The Design Process
Design Basics

How can we establish whether a design meets its purpose? Usually we have a pretty good idea of this matter, but we always need to base our judgments, and the best way to achieve this is through an analysis; The Design Process. For example we want to design a logo. First

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