Principles of Design

Good design is obvious. Great design is transparent.

Depending on the author the principles of design are five, six and many agree in seven…maybe ten? In reality, there are roughly a dozen basic principles of design that beginning and expert designers alike should keep in mind when working on their projects.

In addition, there are another dozen or so “secondary” design principles that are sometimes included as basics (for example, the Gestalt Principles, typography, color, and framing).

You may think that design is all about creativity, but Graphic and Web design, like any discipline, adheres to strict rules that work beneath the surface to make the work stable and balanced. If the work is missing that balance, it will be weak and ineffective.

In this section you will find different articles and tutorials that explains and illustrate many of the main principles.

Understanding and implementing the principles covered above is vital to the success of any design project and for your design career.

It’s entirely possible to create a good design without a thorough understanding all of these principles. However, it’s typically done by “designer’s intuition” and with a lot of trial and error in order to create something that actually looks good and creates a great user experience.

Practice these principles until they become second-nature.

Articles recommended:

10 Basic Principles of Graphic Design

Design Proposal