A good Design proposal is always a way to show our customers that we are, as freelancers, professionals. It is also a tool to explain our customers; processes, design development and finally that professional design has a cost. It is our responsibility as designers to help the client understand the

When I studied graphic design, teachers always repeated us that we should justify our designs. Every time we presented a project we  had a list of justifications; we were selling the design to the teacher. Why we used certain typography, the colors, the size of the pictures and so on.

Something that took me a lot to understand in my early years as a designer is that the customer is not the enemy. At first glance this seems quit obvious but not really for the Designer: The client is not the enemy. In one of my first jobs I was assigned a

[tweetmeme]Keeping clients happy is a job in itself; happy clients are repeat clients and the key to a successful business. You can be the greatest designer in town, but without a little knowledge on keeping your clients smiling, you can fail. Put the client’s needs first, focus on your client’s success.