A good Design proposal is always a way to show our customers that we are, as freelancers, professionals. It is also a tool to explain our customers; processes, design development and finally that professional design has a cost. It is our responsibility as designers to help the client understand the
When I studied graphic design, teachers always repeated us that we should justify our designs. Every time we presented a project we had a list of justifications; we were selling the design to the teacher. Why we used certain typography, the colors, the size of the pictures and so on.
Keeping clients happy is a job in itself; happy clients are repeat clients and the key to a successful business and the best way to do it is involving the client in the design process. Let’s face it, nobody likes to be alone in the dark, we want to be