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Principles of Design

eye level
Quick TipsTutorials

In movies the best special effects are the ones you can’t detect, in photomontage applies the same. How many times we look at a montage and instinctively we detect there is something wrong; the subject clearly looks superimposed. There is a very simple rule that applies in every image and it

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sketching
Design Basics

When I studied the graphic design career in the year 1990, sketching was basic.  Computer use was almost nil and depended on our ability to turn those sketches and drawings in a dummy for our customer using more traditional means such as paste up, drawing and so on. Actually the process

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The Design Process
Design Basics

How can we establish whether a design meets its purpose? Usually we have a pretty good idea of this matter, but we always need to base our judgments, and the best way to achieve this is through an analysis; The Design Process. For example we want to design a logo. First

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