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The Design Process

Golden Ratio in Design
Design Basics

How to apply the Golden Ratio in Design The quickest way to apply the golden ratio in design is using the rule of thirds, dividing an area into equal thirds both vertically and horizontally, the intersection of the lines will provide a natural focal point for the shape. Photographers are

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Rhythm and Proportion
Design Basics

The rhythm and proportion are perfectly familiar ideas, however difficult to define, particularly in its relationship with design. The Webster’s Collegiate defines the proportion as the relation in magnitude, quantity or degree between each other, reason and rhythm as a movement characterized by regular recurrence, periodicity. Proportion is the relation between

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figure form contrast
Design Basics

The ability to create and evaluate effective figure ground tension is an essential skill for graphic designers. Also known as positive and negative space is at work in all facets of graphic design. First we have to understand how we perceive the form. Three-dimensional or two-dimensional objects posses a shape

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