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The Design Process

Rhythm and Proportion
Design Basics

The rhythm and proportion are perfectly familiar ideas, however difficult to define, particularly in its relationship with design. The Webster’s Collegiate defines the proportion as the relation in magnitude, quantity or degree between each other, reason and rhythm as a movement characterized by regular recurrence, periodicity. Proportion is the relation between

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figure form contrast
Design Basics

The ability to create and evaluate effective figure ground tension is an essential skill for graphic designers. Also known as positive and negative space is at work in all facets of graphic design. First we have to understand how we perceive the form. Three-dimensional or two-dimensional objects posses a shape

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Golden Ratio in Design
Design Basics

Making a grid is the basis for any great design, is a way of organizing content on a page, using any combination of margins, and guides. There are different methods and proportions, the golden ratio it is probably the most famous and used in art; we will study it´s history

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